Voice Search Is Already Here
The original estimate that 20% of voice searches are for local businesses is now far out of date. In 2026, 76% of all voice searches carry local intent, and there are now more active voice assistants on Earth than there are people.
Consumers using voice are not browsing. They are ready to act. A voice search for a nearby business almost always leads to a call, a visit, or a purchase on the same day.
The businesses that appear in voice results are the ones with complete, consistent, verified listings across every connected platform. Microsoft Copilot has replaced Cortana as the Windows AI assistant, and ChatGPT Search is now a meaningful local search channel. The ecosystem keeps expanding.
76%
Of all voice searches are local"Near me" and location-based queries dominate voice search intent
8.4B
Active voice assistants worldwideMore voice devices than people on Earth, and growing
76%
Same-day visit rateOf voice searches for local businesses result in a visit within 24 hours
27%
Voice share of all searches in 2026More than 1 billion voice queries happen every month across all devices