Your online reputation is one of the most important parts of your business. Fail to manage it and others will manage it for you.
Would you rather eat at a two-star restaurant or a four-star? Would you drive a mile further to get to the four-star? What others think matters. When a potential customer reads a review, they place themselves in that exact experience.
Customers look elsewhere. Negative experiences stay top of mind.
Customers arrive ready to buy. Positive reviews convert to new customers.
If the experience was negative, potential customers will look elsewhere. If reviews are positive, they become your customers.
The psychology of who posts reviews works against you by default. Understanding it is the first step to fixing it.
Customers who have a great experience get caught up in their busy day and never post. Their satisfaction stays private when it should be public.
Customers with a bad experience are far more motivated to post. Without actively encouraging positive reviews, your rating skews negative by default.
The most visited review source. Directly impacts local search ranking and visibility.
High-intent audience actively searching for businesses. Influential across service industries.
Social proof that reaches your customers' personal networks through shares and recommendations.
Ask for reviews. Your happiest customers will never think to post on their own. Make it a habit to ask every satisfied customer to share their experience. A simple, consistent ask is the difference between a 3-star and a 5-star business profile.
Once you complete the Business Success Assessment you will see exactly where your reviews and star ratings currently stand, and you will be provided with the resources to manage your reputation going forward.